GEO (AI SEO) for Accountants with WordPress Websites
AI SEO for WordPress accountants. Learn how clients choose accountants in ChatGPT and Google AI. Run a quick site scan and focus on the fixes that matter.
Check my AI SEO scoreOn This Page
AI search is becoming a new norm for finding accountants
of small business owners use AI tools to research accounting services
Source: Intuit 2024
expect their accountant to have online presence
Source: AICPA 2024
Common questions clients ask AI
• "Best CPA for small business in [city]"
• "What does an accountant do for a small business"
• "How much does tax preparation cost"
• "Do I need a CPA or bookkeeper"
• "Best accountant for real estate investors"
AI tools try to answer these with accountant names, services, costs, and what to expect. If your site is clear and well-structured, you have a better chance of being mentioned.
Are accountant websites ready for AI search?
Average AI SEO readiness score for accountant websites
Accounting firms score above average (42%), but most still have gaps in structure and clarity
Common pitfalls
Services listed without clear specializations
Many accounting sites list services but fail to clarify what industries they specialize in, what size businesses they serve best, or what specific problems they solve.
Missing schema for credentials and expertise
Most accounting sites lack ProfessionalService or Organization schema that tells AI about your certifications, specialties, service areas, and team credentials.
Is your WordPress site optimized for AI search?
Enter your domain to see how visible your WordPress accountant site is to AI tools like ChatGPT and Google AI. The score reflects how well AI can understand and reference your content.
Check Your Accountants Site's AI Visibility
See your AI SEO score in 30 seconds. Find out how AI tools see your services, specialties, and credentials.
What can you do to improve AI SEO for your WordPress accountant site?
Create dedicated pages for each service line (tax prep, bookkeeping, audit, consulting)
Build industry specialization pages (real estate, healthcare, restaurants, etc.)
List all certifications and credentials prominently (CPA, EA, CMA, etc.)
Clearly state who you serve best (business size, industry, situation)
Use descriptive headings like "Tax planning for small business owners" instead of just "Services"
Add FAQ pages answering common client questions about costs, process, and timing
Include case studies showing specific client outcomes and savings
Create a "How it works" page explaining your onboarding process
WordPress tip:
You can do most of this by editing page content and headings in WordPress. No coding required. Focus on clarity and structure.
Three ways to handle AI SEO on WordPress
Choose the option that fits your time, budget, and technical comfort
Option 1
DIY
Do it yourself with a checklist
Best for:
Accountants with time and basic WordPress skills
Pros:
- • No cost
- • Full control
- • Learn your content deeply
Cons:
- • Very time intensive
- • Steep learning curve
- • Ongoing maintenance burden
Option 2
Agency
Hire experts to do it for you
Best for:
Larger practices with budget for custom strategy
Pros:
- • Expert guidance and strategy
- • Custom approach for your practice
- • Completely hands off
Cons:
- • Expensive (often $2k-8k/month)
- • Slower turnaround on changes
- • Ongoing retainer required
Option 3
Plugin
Automated tool on your site
Best for:
Small to medium practices wanting fast results
Pros:
- • Setup in minutes
- • Affordable (typically under $100/mo)
- • Automatic updates and maintenance
Cons:
- • Less customization than agency
- • Depends on plugin quality
⚡ LovedByAI is purpose-built for this approach
A simpler option for WordPress accountant websites: LovedByAI
LovedByAI is a WordPress plugin built for accountants who want AI visibility without technical work or big agency costs.
Helps structure pages so AI can understand and reference your services, specialties, and credentials.
Helps generate question and answer style structure and clear headings for service pages.
Helps track AI bot visits and page-level visibility.
Related Content for Accountants
Frequently Asked Questions
General AI SEO for accountants
What is AI SEO for an accounting website?
AI SEO helps your accounting firm website show up when small business owners and individuals ask AI tools like ChatGPT, Gemini, or Google AI for accountant and CPA recommendations. It means structuring your content so AI can understand, summarize, and reference your services when answering tax and accounting questions.
Does AI SEO replace Google SEO?
No. AI SEO complements traditional SEO. About 94% of people who use ChatGPT also use Google. Both matter. Good AI SEO often improves Google SEO too, because both reward clear, well-structured content.
How do ChatGPT and Gemini decide which accountants to mention?
AI tools look for clear, authoritative, well-structured content. They prioritize pages that directly answer questions, show credentials, list services and specialties clearly, and have a consistent structure AI can parse.
What pages matter most for AI SEO?
Service pages (tax prep, bookkeeping, audit, consulting), industry specialization pages, credentials and about pages, and FAQ pages matter most. Your homepage should clearly state your specialties and who you serve. Each service page should answer the main questions clients ask about that service.
Do I need to publish new content to show up in AI answers?
Not necessarily. Most accounting firms already have the content. The issue is structure and clarity. If your pages answer questions clearly and have good headings, you may just need to organize and optimize what you have.
Can AI answers be wrong about my services?
Yes. AI tools can misinterpret or hallucinate details. That is why clear, accurate content on your website matters. The better your structure, the less likely AI will get it wrong.
LovedByAI for accountants
Do I need to be technical to use LovedByAI on WordPress?
No. LovedByAI is built for accounting professionals who manage their own WordPress site. You install it like any WordPress plugin. No code or technical skills required.
Will LovedByAI change my site design or theme?
No. LovedByAI does not touch your design. It works behind the scenes to structure content for AI, without changing how your site looks to visitors.
Does LovedByAI change my service descriptions?
No. LovedByAI helps organize and structure your existing content. It does not add claims, change your message, or alter what you say. Same content, better structure.
How do I know if LovedByAI is working?
LovedByAI includes tracking to show which pages AI bots visit and how often. You can monitor visibility over time and see which content performs best.
What is the setup time for LovedByAI?
Installation takes a few minutes. LovedByAI starts working immediately. You can adjust settings and priorities as you go.
Is LovedByAI safe for an accounting website?
Yes. LovedByAI does not use cloaking, spam, or hidden content. It follows best practices. Same content for users and AI. Ethical and transparent.
Start optimizing your WordPress website for AI search
Get your accountant site ready for AI search. No technical skills required.
Start for free