Learn LLM SEO strategies to optimize content for ChatGPT & AI search. See how VWO does it and why traditional SEO isn't enough anymore.
The Rise of LLM SEO
Traditional SEO optimizes for Google's ranking algorithms. LLM SEO optimizes for AI systems that reference and cite your content when answering user questions. These are fundamentally different challenges requiring different approaches.
When someone asks ChatGPT, Claude, or Google's AI Overview a question about your industry, the AI doesn't rank your content-it decides whether to reference it as a trusted source. That decision depends on factors traditional SEO doesn't address.
Why Traditional SEO Falls Short for AI
The Old Model: Ranking
Traditional SEO focuses on:
- Keyword density and placement
- Backlink profiles
- Meta tags and titles
- Page speed and Core Web Vitals
These remain important for Google rankings. But AI systems work differently.
The New Model: Understanding
LLMs process content for:
- Semantic clarity (What exactly does this mean?)
- Entity recognition (Who/what is being discussed?)
- Contextual relevance (Is this the authoritative source?)
- Structural accessibility (Can I extract the key information?)
A page that ranks #1 on Google might be invisible to ChatGPT if it lacks the structural elements AI needs to parse and understand it.
How VWO Does LLM SEO Right
VWO, a leading A/B testing and conversion optimization platform, provides an excellent case study in LLM SEO. Let's examine what they do well.
Clear Entity Definition
VWO's content clearly establishes:
- What the product is (conversion optimization software)
- Who it's for (marketers, product teams, developers)
- What problems it solves (improving website conversions)
This explicit context helps AI systems understand and correctly reference VWO when relevant questions arise.
Structured Content Architecture
VWO uses:
- Consistent heading hierarchies
- FAQ sections with direct Q&A format
- Feature comparisons in structured tables
- Clear product categorization
These structures make it easy for AI to extract and cite specific information.
Schema Markup Implementation
VWO implements comprehensive schema including:
- SoftwareApplication schema for their product
- Organization schema for company information
- FAQ schema for common questions
- Article schema for blog content
This structured data gives AI systems verified context for every piece of content.
The LLM Optimization Framework
1. Clarity Over Cleverness
AI systems prioritize content that directly states what something is, rather than clever marketing copy. Compare:
Traditional marketing: "Unlock the power of data-driven decisions"
LLM-optimized: "VWO is an A/B testing platform that helps you improve website conversions by testing different versions of your pages"
The second version gives AI exactly what it needs to reference your product correctly.
2. Entity Establishment
Make it explicit:
- What you are/offer
- Who you serve
- What problems you solve
- How you're different
Don't assume AI will infer these from context. State them directly.
3. Structured Data as Standard
Schema markup isn't optional for LLM SEO. Implement:
- Organization schema
- Product/Service schema
- FAQ schema
- Article/BlogPosting schema
- Local Business schema (if applicable)
4. Answer-First Content
Structure content to answer questions directly, then elaborate. AI systems scanning for answers will find and cite content that leads with clear answers.
The Technical Implementation
For WordPress Sites
If you're running WordPress, implementing LLM SEO manually requires:
- Custom JSON-LD schema implementation
- Heading structure auditing
- Content restructuring for clarity
- FAQ section additions
- Entity optimization throughout
This can take hours per page and requires technical knowledge.
The Automated Alternative
LovedByAI automates this entire process for WordPress:
- Generates custom schema for every page
- Optimizes content structure for AI parsing
- Creates machine-readable versions without cloaking
- Continuously adapts as AI requirements evolve
No coding required. Install the plugin and let it work.
Common LLM SEO Mistakes
Mistake 1: Assuming Google Rankings = AI Visibility
High-ranking content often lacks the structural elements AI needs. Don't assume your SEO success translates to LLM visibility.
Mistake 2: Ignoring Schema
Schema markup is the primary way to give AI verified context. Sites without proper schema are harder for AI to trust and cite correctly.
Mistake 3: Vague Product Descriptions
"Best-in-class solution for your needs" tells AI nothing. Be specific about what you offer and who it helps.
Mistake 4: Missing FAQ Content
AI systems love Q&A format. If you're not providing FAQ content with FAQ schema, you're missing easy wins.
Mistake 5: Inconsistent Entity References
If your brand is sometimes "LovedByAI" and sometimes "Loved By AI" and sometimes "LBA," AI systems get confused. Be consistent.
Measuring LLM SEO Success
Monitor AI Citations
Track when and how AI systems reference your content:
- Ask ChatGPT and Claude questions about your industry
- Monitor Google AI Overviews for your keywords
- Check voice assistant responses
- Track brand mentions in AI-generated content
Watch Referral Patterns
As AI search grows, you may see:
- Increased direct traffic (users arriving from AI recommendations)
- Changed query patterns (more specific, question-based)
- New attribution challenges (AI doesn't always link)
Track Schema Validation
Regularly check:
- Google Rich Results Test for schema errors
- Schema.org validator for completeness
- Search Console for structured data coverage
Getting Started with LLM SEO
The shift to AI-powered search isn't coming-it's here. Sites optimized for LLM visibility today are building competitive advantages that will compound over time.
Whether you implement LLM SEO manually or use automation like LovedByAI, the key is to start now. Every day without LLM optimization is a day your competitors might be building AI visibility you'll have to work harder to overcome.
Ready to see where you stand? Check your current AI visibility and discover specific opportunities to improve your LLM SEO.