Schema markup generator

A schema markup generator turns details about your page into JSON-LD, the structured data format Google recommends. You fill in a form describing what the page is, such as a local business, an article or a product, and the tool outputs a script block you paste into your site's HTML. It saves you writing schema.org syntax by hand and getting the property names wrong.

Yes, though the reason has shifted. Google has narrowed which structured data earns a visual rich result, restricting FAQ results to well-known government and health sites in 2023 and retiring HowTo results entirely. What has grown in importance is entity clarity: schema is the cleanest way to state what a page is, who published it and which organization it belongs to, without a machine having to infer it from your prose. That matters for both traditional search and answer engines.

Use two tools, not one. Google's Rich Results Test tells you whether your markup qualifies for a specific search feature, and it can crawl a live URL. The Schema.org Validator checks your markup against the vocabulary itself and catches problems Google's tool ignores. This generator validates as you type, but you should still confirm against both once the markup is live on the page.

Start with the two that describe you rather than a single page: Organization, or LocalBusiness if you have a location customers visit, plus WebSite. Those establish who the site belongs to and are the foundation everything else links back to. After that, add the type that matches what each page actually is, so Article on posts, Service on service pages, Product on product pages. Breadcrumbs are worth adding across the site once the rest is in place.

Not directly. Google has said repeatedly that structured data is not a ranking factor, and anyone promising you positions in exchange for markup is selling something. What it does is make you eligible for result features you cannot get without it, and give search engines and answer engines an unambiguous statement of what your page is and who published it. The gains are in how you are shown and how confidently you can be identified, not in where you sit.

No. You can paste the generated script block into your theme's header, though a header and footer snippet plugin such as WPCode is safer because a theme update will not wipe it. A plugin becomes worth it when you have more than a handful of pages, since hand-building markup page by page does not scale and tends to drift out of date as content changes.

Microdata is written as attributes scattered through your visible HTML, so the markup and the content are tangled together. JSON-LD sits in a single script block, separate from the page body, which makes it far easier to generate, review and change. Google recommends JSON-LD, and running both at once invites contradictions between them. This tool only outputs JSON-LD.

Without @id, an Organization block, a WebPage block and an Article block on the same page are three unrelated statements, and a machine has to guess that they describe one business publishing one article. Giving each entity a stable @id and pointing the relationships at those ids removes the guess. This is how Yoast and RankMath structure their output internally, and it is the piece other free generators leave out.

Yes, and the output is never gated. There is no signup, no account and no limit on how many times you use it, because the generation and validation both run in your browser rather than on our servers. We ask for an email only if you want the markup emailed to you, a scan of your whole site, or the install link for the plugin that automates this.