Case study

When artists ask AI who to learn from, Crista comes up first.

The Working Artist has hundreds of pages and a real audience. There was untapped potential in how AI engines read it. After installing LovedByAI, her Academy is the program ChatGPT names first, and AI mentions of her work are up 120%.

Crista Cloutier

Owner, The Working Artist

01The result

ChatGPT now recommends her by name.

Ask ChatGPT for the best online programs for visual artists and it answers with a ranked shortlist. The Working Artist Academy sits at the top, tagged “Best overall,” described accurately, and pulled straight from her own site. That is the whole game now: not a link on page one, but being the answer itself.

ChatGPT's response to “the best online programs for visual artists.” Her Academy is ranked first.

Best overall

ChatGPT's pick for art programs

+120%

AI mentions

1,354

AI mentions in a single month

02The growth

Not a spike. Compounding growth.

This didn't come from a one-week trick. AI mentions of The Working Artist climbed from roughly 1,200 a month to a peak near 3,000, a 120% trend on the dashboard's own line. Overall search interest rose alongside it. Slow at first, then steep, the way real visibility compounds.

LovedByAI dashboard chart showing AI mentions and visitors for The Working Artist rising steadily

Actual LovedByAI dashboard. February reads 1,354 mentions, a +120% trend.

LovedByAI dashboard chart showing overall search engine interest for The Working Artist rising steadily

Search interest climbed alongside it, from a flat baseline to a clear upward curve.

03The starting point

A deep site with untapped AI potential.

Crista has run The Working Artist for years. 437 pages. Hundreds of posts. Featured in The Guardian, BBC Radio 4, and HuffPost. The content was never the problem.

It was built for people, and it worked for people. But AI engines need the same information laid out in a specific, machine-readable way, and almost no WordPress site has that by default. Until recently, it didn't matter.

04What changed

What LovedByAI actually did.

It scanned all 437 pages and built an AI-facing layer on top of the site. Every change below is invisible to human visitors. The pages Crista designed stay exactly as they are.

Titles that describe, not just charm

A page titled “The roomful of artists…” means nothing to a machine. LovedByAI rewrote the AI-facing title to spell out exactly what the page answers, leading with the point instead of burying it. Same page for humans, a clear signal for AI.

Original

Optimized for AI

Descriptive AI-facing page title on The Working Artist after optimization

Hidden structured data on every page

JSON-LD schema is invisible code that tells AI engines the facts of a page: that this is an Organization, that this is an Article, who wrote it, what it covers. Without it, AI has to guess. LovedByAI generated and injected the right schema, and cleaned up the meta titles, across the whole site.

LovedByAI showing JSON-LD Organization and Article schema plus an optimized meta title added to a page

FAQs that match how people ask AI

When someone asks ChatGPT a question, it looks for pages that already answer it. LovedByAI read the content and generated relevant Q&A pairs, so when AI engines crawl the site they find ready-made answers to cite, phrased the way people actually ask.

Auto-generated FAQ section on The Working Artist

All 437 pages mapped for AI

LovedByAI inventoried every page and summarized it, then generated an llms.txt file, a plain “readme for AI” that points engines to who she is, what she does, and which pages matter most. It stays up to date automatically as the site grows.

LovedByAI page structure view showing all 437 pages of The Working Artist mapped and summarized

Nothing changes for human visitors. LovedByAI builds a separate, optimized version that only AI crawlers see. The site Crista's readers know stays exactly the same.

05In her words

“My favorite plugin”

“I've been working with LovedByAI to help my business become more discoverable through AI and search, and the results have been outstanding. They combine deep technical knowledge with a rare ability to explain things in plain language. Instead of drowning me in jargon, they guided me step by step through what really matters for AI visibility, structured data, and SEO.

What I appreciate most is how thoughtful and proactive they are. They don't just ‘optimize’ and disappear, they look at my entire online presence, anticipate what I'll need next, and come back with clear, prioritized recommendations I can actually implement.

If you're serious about being found in an AI-driven world, and you want a partner who is both strategic and genuinely kind to work with, I highly recommend LovedByAI!”

Crista Cloutier

Owner, The Working Artist

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