Jenny Beasley is Head of Generative Engine Optimization at LovedByAI, where she developed the proprietary GEO framework behind the plugin. Across 116 sites and 108,834 pages, pages that framework optimized earned 11 times the AI referral visits of untouched pages on the same sites. Before joining LovedByAI in November 2025, she spent 7+ years at IBM as SEO Manager then Director of SEO, followed by nearly 3 years as an independent consultant specializing in LLM readiness and RAG optimization for B2B tech companies.
A graduate of NYU Stern School of Business (BS Business Administration), Jenny is a recognised public speaker on Generative Engine Optimization and Answer Engine Optimization. She brings a rare combination of enterprise-scale SEO experience and cutting-edge AI search expertise to every piece of research and guidance she publishes.
Articles by Jenny Beasley
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